Meet toob, our Premier Partner

We are delighted to have the support of our Premier Partner toob. In the week of International Women's Day, we caught up with Strategy and Planning Director,

Di Godsave, to hear about what Southampton means to her and why toob are backing the bid.


What are your links to Southampton?

Having lived under an hour away from Southampton for many years now, my family and I have benefitted from what the City can bring in terms of shopping, leisure, arts and services. I am now lucky enough to be managing a great team at toob that is designing the toob fibre broadband network across Southampton. We spend a lot of time staring at maps of the city, attending site surveys, so I now know parts of the city like the back of my hand!


Do you have a Southampton hidden gem or top tip?

Southampton has always been at the cutting edge of optical fibre technology. The renowned Optoelectronics Research Centre (ORC) at the University of Southampton has played a critical part in the evolution of fibre optics and they continue to drive new advances today. This makes it a great honour for toob to be deploying a fibre network in a city with such a rich history in the technology.


What does culture mean for you?

Culture is something inherent within the make-up of a town or city. It is a culmination of the people’s ideas, customs, knowledge and beliefs. Culture differentiates one place from the next, and gives a distinct personality to a place.


As a local business why have you committed to the bid?

Winning UK City of Culture for Southampton will be at the forefront of the recovery and renewal of our city and will demonstrate the important role arts and culture offers our communities. This will attract more people and businesses to establish themselves in the city and help realise this potential. If toob can play a role in helping deliver this, then it will be a great honour to have been involved.


What benefit do you hope to see for your organisation, employees or customers?

It’s great to be part of the bid process and be able to support the City, but we are not looking to achieve specific benefits. I think we are just grateful that we are in a position to be able to support and hopefully this will help Southampton to secure the UK City of Culture honour.


How do you think that UK City of Culture will impact Southampton and the wider region long term?

UK City of Culture for Southampton will showcase and champion culture and creative activity across all artforms, all cultures and all places – and use it to significantly increase, improve and diversify the provision of culture across the country in future years. Such an influx of people and investment will help create more opportunity and prosperity for everyone across the City. UK City of Culture can reinvigorate Southampton, encouraging more visitors, more people to move to or stay in the City and more businesses to start and grow within the City.


Would you urge other business to back the bid and why?

Absolutely - back it. We believe that culture has the power to inspire and innovate and I am proud of our support for Southampton's bid to become UK City of Culture. This partnership will help us to deliver connectivity that will create opportunities to work together and build new collaborations that are essential to developing culture that will inspire and engage people locally, nationally and internationally. So I would encourage all businesses to do something for their future success by supporting the City and supporting the bid.