Meet our Bid Ambassadors

We're delighted to announce three very exciting new members of the team. Craig David, Shelina Permalloo and none other than Lawrie McMenemy MBE have joined us as Bid Ambassadors. Together we plan on winning the bid to make Southampton the UK City of Culture 2025.


Our ambassadors are at the heart of our mission to make Southampton the winning city. Drawn from different parts of the city (and some from further afield), they represent different audiences and voices. Together, they embody the diverse and inclusive culture we see throughout Southampton.


Each ambassador has recorded a short video explaining what Southampton means to them, and what they want to bring together to shape our bid.


Born and bred in Southampton, Craig David rose to fame in the late nineties, with his debut album "Born To Do It" based around his experiences growing up in Southampton.


Born in Southampton to Mauritian parents, Shelina Permalloo is a talented TV chef, author and now Bid Ambassador. After being crowned Masterchef champion, Shelina could have picked anywhere to open up her restaurant. And she chose to come home, to Southampton.




And last but not least, the brilliant Lawrie McMenemy MBE honoured us by agreeing to be one of our Bid Ambassadors. A legend amongst Southampton fans, Sir Lawrie led Southampton FC victory against Man United in the 1976 FA Cup final. He tells us what Southampton and Southampton Football Club mean to him.


It's not just ambassadors who need to be involved. It's all of us. Including you! We've entered the consultation phase of our bid. We'll be reaching out to people across the city in the next few weeks to help us shape the bid. If you'd like to be part of making history, then read more about what you can do to get involved.


We look forward to working together.

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